Business Development Executive

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Business Development Executive is responsible for supporting the delivery of new business outcomes across the AFL & Marvel Stadium’s corporate hospitality, premium membership product suite, and related programs.

Whilst reporting into the Business Development Lead this role will deliver significant new business outcomes across corporate hospitality, premium memberships, integrated hospitality & advertising offerings, major event packages and premium programs.

A DAY IN THE LIFE OF

Leadership

• Proactively engage in team & department leadership forums
• Encourage and foster a positive, proactive working environment in-line with AFL values
• Collaboratively work with broader team (including Account Managers, Membership Operations & Engagement and ELEVATE) to drive New Business agenda
• Development of Premium Sales Administrator through day-to-day sales engagement

New Business & Customer Acquisition

• Support the development and implementation of clear new business and acquisition strategies across all Stadium & AFL premium membership and hospitality products
• Major focus on maximizing revenue growth through lead generation activities
• Unlock new revenue opportunities amongst existing portfolio of clients, as well as across broader premium and corporate sales portfolio
• Explore and leverage key industry relationships with a view to unlock new revenue growth
• Play a lead role in shared service sales models across both the Venue & Function and Premium Programs campaigns (AFL Connect, GF + Finals, Gather Round)
• Support the Partner hospitality programs across all Stadium & AFL premium membership and hospitality products, in conjunction with Account Managers for ongoing support.

Account Management, Retention & Growth

• Where required assist in the implementation of discrete renewal strategies across all major premium membership groups and corporate package purchasers
• Implement specific client account management plans for high-value clients
• Support Premium Growth Manager on management of AFL & Marvel Stadium Agents & AFL Clubs

Reporting, Finance and Analytics

• Ensure all commercial indicators including sales calls, actual sales results, sales forecasting, progress on account management plans and new business pipeline are captured in CRM
• Maintain regular customer feedback loops, ensuring sales team provides relevant customer information to key internal operations / experience teams and updates client records within CRM accordingly

OUR IDEAL TEAM MEMBER 

Mandatory:

• Minimum of 3 years’ experience in a commercial role within sport, media, hospitality or entertainment industries or related commercial discipline
• Strong commercial acumen and proven ability to deliver quality outcomes in fast-paced sales environment
• Demonstrated ability to forge strong, sustainable client and stakeholder relationships
• Extensive experience in development of revenue channels and commercial innovation
• Exceptional interpersonal, written and verbal communication skills
• Proficient in the use of Microsoft Office suite and CRM systems

Desired:

• Tertiary qualification in a Commerce and/or Marketing related discipline
• Strong understanding of the AFL competition

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 24 March 2026