Media Rights Lead

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Media Rights Lead is responsible for supporting the day-to-day management of the AFL’s media rights arrangements in respect of its AFL and AFLW competitions, including assisting with ensuring compliance of the AFL’s contractual obligations, and those of its media rights partners, as well as supporting broadcaster access to players, Club personnel and venues by the AFL’s media rights partners.

The role assists with monitoring compliance by AFL industry stakeholders with contractual arrangements, applicable agreements, policies, Broadcaster Access Policy, AFL/W Collective Bargaining Agreement and Commercial Operations Guidelines from a broadcast perspective.

The Media Rights Lead will also support the identification of opportunities across media rights and broadcast partners to innovate, evolve and help improve the broadcast of AFL products.

A DAY IN THE LIFE OF

Key Accountabilities:

• Assist with advising and educating stakeholders in respect of the AFL’s media rights arrangements, in particular the new broadcast arrangements, including Clubs, venues, and AFL Media
• Work closely to support the AFL Broadcasting Operations team in the delivery of optimal broadcast match day coverage and compliance with the AFL’s media rights arrangements
• Act as a key contact point for broadcast rights queries across the AFL industry, including being the contact point within the AFL industry for information regarding broadcast contractual obligations.
• Assist with the management of the Broadcaster Access Policy to improve coverage outcomes and compliance
• Support relevant AFL internal teams, including Football Operations, Events and Match Day Experience, Corporate Partnerships and Legal on broadcast arrangements, ensuring compliance with the AFL’s broadcast arrangements and related obligations
• Support, through internal and external collaboration, the evolution and innovation of the AFL and AFLW broadcast through a strong understanding of international best practice and localised considerations
• Contribute to key projects within and outside of core role
• Support and contribute to the success of the broader team

OUR IDEAL TEAM MEMBER

Core Competencies:

• Collaboration and influencing across a broad range and large number of stakeholders
• Ability to handle competing constraints and industry and stakeholder preferences
• Flexibility in changing circumstances and priorities
• Excellent communication and problem-solving skills
• Contractual and commercial acumen, together with a fan focus
• Self-motivation coupled with a strong work ethic and empathetic approach in managing competing interests

Mandatory:

• A minimum of 5 years’ experience working within a Club or Australian sports environment, ideally with media rights or other significant contractual administration
• Strong understanding of Australian Football and its various stakeholders
• Demonstrated attention to detail and understanding of contractual rights and obligations

Desired:

• Familiarity with contract administration
• Legal background

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 4 July 2025