Precinct Sales & Delivery Manager

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Precinct Sales & Delivery Manager leads the commercial performance, experience outcomes and delivery strategy of Stadium & Precinct events, functions and activations at Marvel Stadium.

This role oversees both the Sales and Events streams, ensuring precinct programming is commercially successful, operationally scalable and aligned to the broader Stadium & Precinct strategy.

Sitting at the intersection of commercial growth and live experience delivery, the role is accountable for shaping how precinct events are positioned, sold and experienced, driving a year-round calendar that supports revenue growth, partner integration and premium customer outcomes.

A DAY IN THE LIFE OF

Commercial Leadership & Revenue Performance

• Lead the commercial performance of Stadium & Precinct events and functions
• Oversee the Stadium & Precinct Sales Lead to drive pipeline development, conversion and pricing strategy
• Collaborate with Integration and Attractions teams to identify new revenue opportunities across the precinct calendar
• Influence packaging, positioning and yield strategies for precinct events

Experience & Programming Leadership

• Own the performance of the precinct events calendar from both commercial and guest experience perspectives
• Ensure events and functions align with Marvel Stadium’s premium positioning
• Drive innovation in programming, balancing ticketed activations, corporate functions and always-on experiences

Team Leadership & Capability

• Provide leadership across the Sales and Events streams, ensuring clear alignment between commercial targets and delivery outcomes
• Build a high-performing, commercially aware team culture
• Support development of future leaders across precinct sales and events delivery

Stakeholder & Integration Alignment

• Partner closely with the Stadium Integration Manager to embed partner outcomes into precinct events
• Work cross-functionally with Attractions, Marketing, Operations and Partnerships teams to deliver cohesive precinct experiences
• Maintain strong relationships with promoters, agencies and venue partners

Operational Oversight & Governance

• Maintain oversight of delivery frameworks through the Events Lead and team
• Ensure events are delivered safely, efficiently and in line with AFL governance requirements
• Drive continuous improvement across systems, workforce planning and event processes

OUR IDEAL TEAM MEMBER

Mandatory

• Demonstrated experience leading commercially driven events, precinct activations or venue portfolios
• Strong commercial acumen with the ability to balance revenue outcomes and experience delivery
• Proven leadership experience managing multidisciplinary teams
• Strategic mindset with the ability to guide both sales and operational delivery
• Excellent stakeholder management across commercial and operational environments
• Lead with a commercially focused and collaborative approach
• Drive alignment between sales strategy and event execution
• Champion innovation in precinct programming and guest experience
• Contribute to the evolution of Marvel Stadium as a 365-day entertainment precinct

Desirable

• Experience in sport, tourism, hospitality or entertainment precincts
• Tertiary qualification in Business, Marketing or Legal

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 20 March 2026