Premium Growth Executive

Join the team shaping the future of Australia’s game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

At Marvel Stadium, that impact extends to one of Australia’s leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

The opportunity

As Premium Growth Executive, you’ll help drive new business and revenue growth across AFL and Marvel Stadium premium hospitality, membership and event experiences. This role plays an important part in strengthening customer acquisition, supporting commercial performance and delivering premium experiences that connect corporate clients, members and fans to the game.

Working within the Premium team, you’ll contribute to sales campaigns, stakeholder engagement and business development initiatives across major AFL and stadium programs and events. You’ll collaborate across teams to support aligned customer outcomes while helping identify new opportunities to grow the premium offering.

What you’ll own

You’ll contribute to the growth and delivery of premium experiences across AFL and Marvel Stadium programs and events.

You’ll add value through:

• Identifying and pursuing new business opportunities across premium membership, hospitality and event offerings
• Supporting targeted sales and marketing initiatives that grow premium customer acquisition and commercial outcomes
• Building strong relationships with members, clients, partners and internal stakeholders to support premium growth objectives
• Contributing to the development and delivery of integrated premium sales campaigns across AFL and stadium events
• Preparing high-quality proposals, presentations and customer-facing sales materials that support commercial success
• Monitoring market trends, customer insights and competitor activity to identify growth opportunities and improve performance
• Supporting proactive lead generation initiatives through coordinated business development and marketing activity
• Collaborating with Membership, Marketing, Customer Experience and Stadium Operations teams to deliver premium customer outcomes
• Maintaining accurate sales activity, pipeline updates and customer information within CRM systems
• Tracking and reporting on campaign performance, customer trends and sales activity to support informed decision-making
• Providing coordination and administrative support across revenue-generating premium programs and events
• Contributing to a high-performing, customer-focused team environment in a fast-paced commercial setting

What you’ll bring

• Demonstrated experience in sales, business development, account management or premium customer environments
• Experience supporting revenue growth initiatives, campaigns or customer acquisition activities
• Strong stakeholder engagement skills with the ability to build trusted relationships across clients, partners and internal teams
• Ability to prepare professional proposals, presentations and customer communications
• Commercial awareness and the ability to identify customer needs and growth opportunities
• Strong organisational skills with the ability to manage competing priorities and maintain attention to detail
• Experience using CRM systems to manage customer information, sales activity and reporting
• Strong written and verbal communication skills
• A collaborative approach and the ability to work effectively across multiple teams and functions
• Confidence working in a fast-paced, customer-focused environment
• Sound judgement, initiative and a proactive approach to problem-solving
• Experience supporting campaigns, events or premium customer programs will be highly regarded
• A commitment to delivering positive customer experiences and commercial outcomes
• A valid Working with Children/Vulnerable People check and satisfactory criminal history record check, or the ability to obtain these prior to commencement

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 2 June 2026