Senior Manager, Club Membership

Join the team shaping the future of Australia’s game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

Membership is one of the AFL industry’s most important football-related revenue streams, helping clubs strengthen connections with members and deliver great experiences for fans across the game. This role plays a critical part in supporting sustainable membership growth, operational excellence and improved member outcomes across the AFL industry.

As Senior Manager, Club Membership, you will lead membership operations performance across the AFL while partnering with clubs to design, deliver and grow membership programs. You will oversee the AFL’s shared service membership model, support all 19 AFL Clubs and the AFL Membership Program, and help shape the next phase of a more proactive, performance-led industry support model. Reporting to the Head of Consumer, you will lead three direct reports and a wider team of 15 full-time team members.

What you’ll own

This is a high-impact leadership role focused on lifting capability, performance and consistency across the AFL membership ecosystem.

You’ll add value through:

• Building trusted partnerships with AFL Clubs to support membership program design, growth, member experience and long-term performance
• Leading membership operations performance across the shared service model, ensuring high service standards, quality outcomes and effective issue resolution
• Leading and developing the Club Membership Enablement Manager cohort to drive capability uplift, accountability and performance improvement across clubs
• Partnering with clubs ahead of key membership periods to strengthen planning, reduce operational risk and improve conversion, delivery and member outcomes
• Leading the resolution of complex membership and ticketing issues during peak periods while identifying and addressing root causes
• Analysing membership performance trends, risks and opportunities to inform interventions and improve industry-wide outcomes
• Establishing and embedding consistent standards, frameworks and playbooks for membership operations and program execution
• Ensuring disciplined delivery and service excellence across the membership lifecycle and critical operational periods
• Using performance and operational insights to prioritise improvements and drive continuous enhancement across clubs and AFL teams
• Driving alignment between clubs and AFL business units to improve consistency, reduce friction and deliver better member experiences
• Creating clarity in decision-making, ways of working and issue management across the membership system
• Fostering a high-accountability team culture with clear ownership, collaboration and follow-through

What you’ll bring

• Demonstrated senior leadership experience within a commercial organisation
• Proven ability to lead through others and drive performance at scale across complex operational environments
• Experience delivering multiple strategic priorities in fast-paced settings
• Strong understanding of membership operations, membership growth drivers and member experience
• Sound operational judgement with the ability to make decisions, manage risk and maintain delivery under pressure
• Highly developed stakeholder engagement, relationship management and conflict resolution skills
• Experience working across membership, ticketing, customer support, consumer or related operational functions
• Strong analytical capability, with experience using performance insights to identify opportunities and improve outcomes
• Ability to build trusted partnerships and influence stakeholders across diverse and sometimes competing priorities
• Excellent written and verbal communication skills, including preparing and presenting information to senior stakeholders
• Experience creating structure, standards and scalable processes that improve performance and consistency
• Knowledge of ticketing, membership and/or CRM platforms, ideally including Ticketmaster Archtics and Salesforce CRM
• Understanding of the AFL industry and the relationship between clubs and the league will be highly regarded
• Ability to balance strategic thinking with hands-on operational leadership and execution

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 1 July 2026