Social Content Creator

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

As Social Content Creator you will ideate, capture, craft and develop high-impact video content that cuts through on the AFL’s social media platforms.

This is a hands-on role focused on producing fan-first content for platforms such as YouTube, which would involve a mix of planned studio shoots and on-the-road captures, with players, content creators and key industry figures to build audience connections.

Attention to detail and pride in the quality of output is essential for this role, as well as a keen eye on video trends on social media and an eagerness to implement them in a timely manner.

The Social Content Creator may also be required to assist in the production of live broadcasts across the various social media channels.

We will be closed for our annual closure period from December 22 2025, returning January 12 2026. Over this closure period, applications will not be responded to during this time.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Proven hands-on experience (minimum 2 years) capturing and editing video content for social media platforms
• A strong understanding of and experience in production requirements such as lighting, audio and visual capture in studio and external environments
• Proficiency in video editing software such as Premiere Pro
• Key understanding of social video content and what content pillars and editing styles will best appeal to younger audiences
• Excellent storytelling skills with passion and strong attention to detail
• Flexibility to work flexible days and hours, including gamedays, weekends and evenings
• Ability to work independently and as a team

Desired:

• Experience with other Adobe Creative Cloud offerings such as Photoshop and After Effects
• Experience creating video content about sport
• An understanding and passion for AFL and storytelling
• Experience facilitating and producing live content directly to social media platforms such as YouTube and TikTok

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 11 January 2026