Social Media Producer

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

AFL Digital is currently seeking additional casual Social Media Producers for the upcoming 2026 Toyota AFL Premiership Season. This role will feature a mix of weekend and weekday/weeknight shifts, engaging and producing social content for AFL social media channels across, but not limited to, Instagram, Facebook, X, TikTok and YouTube.

Experience working with Instagram and TikTok for a brand’s channel is necessary, and demonstrated experience with photo and video editing programs will be highly valued, as this will be a part of match-day duties. An understanding of the media landscape and the ability to quickly determine the correct response to a variety of situations as they arise are important.

Please note this is a casual role with shifts scheduled as needed, per the fixture. Shifts can be conducted from AFL House, or at home if required. Hours will vary but we expect approximately 10 hours per week across the season, with the potential for further opportunities across the year.

A DAY IN THE LIFE OF

Key Accountabilities:

• Create engaging and producing social content for AFL social media channels across Instagram, Facebook, X, TikTok and YouTube
• Covering AFL and AFLW matches and publishing highlights in real-time
• Creating basic graphic and video content
• Liaising with editorial team to share AFL.com.au and Womens.AFL content to relevant social channels

OUR IDEAL TEAM MEMBER

Core Competencies:

• An appetite for engaging with passionate fans and an ability to work confidently in a fast-paced environment
• Strong passion for and knowledge of AFL and its players, sound communication and writing skills, and proven experience within the social media landscape
• Ability to use Adobe Creative Suite programs, such as Adobe Photoshop and Premiere Pro

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

Applications Close: 5 December 2025