Social Projects Lead

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

As Social Projects Lead, you’ll oversee the planning, execution and delivery of key social media creative projects that connect fans with the game year-round. You’ll manage timelines, stakeholders, support the respective channel strategies. and creative workflows, ensuring campaigns run smoothly from briefing to delivery.

You’ll manage content producers (editors and designers) to bring the ideas of the broader social team to life, occasionally creating content yourself to shape assets or support delivery under tight turnarounds.

With strong organisational skills and a finger on the pulse of social media trends and production workflows, you’ll help steer projects that celebrate clubs, players, fans and the moments that matter most.

We will be closed for our annual closure period from December 22 2025, returning January 12 2026. Over this closure period, applications will not be responded to during this time.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Proven experience (minimum five years) in social media content creation across key social media platforms, particularly Instagram, TikTok and YouTube
• Previous experience as an end-to-end people leader that managed direct reports
• Knowledge and understanding of key social media platforms and their best practices
• Strong attention to detail and commitment to quality output
• Hands-on experience working with Adobe Creative Suite (i.e Premiere Pro, Photoshop)
• Excellent collaboration and communication skills
• Ability to manage and deliver creative projects to tight deadlines
• Confident communicator with strong organisational and time management skills

Desired:

• A passion and strong understanding of the AFL and storytelling
• Experience facilitating and producing live content directly to social media platforms such as YouTube and TikTok

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 11 January 2026