Digital Producer
Date: 13 Jul 2026
Location: Melbourne, Victoria, AU
Company: Australian Football League
Join the team shaping the future of Australia’s game.
This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
The opportunity
The Digital Producer plays an important role in delivering outstanding fan experiences across the AFL’s digital ecosystem. Working within the Product and Insights team, this role helps drive audience growth, strengthen fan engagement and support commercial outcomes across AFL, AFLW and Club digital platforms.
You will work across a diverse range of digital initiatives, supporting mobile apps, websites, email campaigns and other digital products. Partnering with stakeholders across the business and the football industry, you will help translate business needs into effective digital solutions while ensuring the smooth operation of AFL digital products.
This is an exciting opportunity for a digitally savvy professional who enjoys solving problems, managing competing priorities and delivering quality outcomes in a fast-paced environment.
What you’ll own
You’ll contribute to the delivery, optimisation and day-to-day operation of AFL digital experiences, helping connect fans with the game in meaningful and innovative ways.
You’ll add value through:
- Supporting digital requests from across the business, including managing workflows, prioritisation and delivery planning
- Maintaining the day-to-day operation of AFL digital products, ensuring reliable and consistent performance
- Acting as a key point of contact for AFL Clubs, coordinating requirements and delivering practical digital solutions
- Supporting digital campaigns, commercial initiatives, EDM distributions and project delivery across multiple channels
- Translating business requirements into clear, actionable plans and recommendations
- Managing digital projects and campaigns to agreed scope, timelines and quality standards
- Identifying operational risks, issues and opportunities for improvement and escalating where required
- Contributing to the continuous improvement of digital processes, workflows and operational efficiency
- Supporting audience growth, fan engagement and commercial outcomes through effective digital execution
- Maintaining quality standards across web, app, email and mobile platforms
- Using analytics and insights to improve digital performance and inform decision-making
- Leveraging technology and AI to enhance efficiency, innovation and delivery outcomes
What you’ll bring
- Minimum 3–5 years’ experience in a digital production or digital delivery role
- Experience working with enterprise CMS platforms and digital channels including web, email, mobile and social
- Strong digital project management capability with a proven track record of delivering outcomes on time and within scope
- Excellent planning, organisational and communication skills, including strong documentation practices
- Ability to build effective relationships with a wide range of internal and external stakeholders
- Experience working successfully within agile or cross-functional teams
- Strong problem-solving skills and the ability to adapt in a dynamic environment
- Confidence managing competing priorities and responding to changing business needs
- Understanding of Google Analytics, SEO and digital performance optimisation (desirable)
- Awareness of emerging digital trends, technologies and industry developments (desirable)
- Sound judgement, collaboration and a commitment to delivering high-quality outcomes
Why you’ll love being on our team
At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.
What you can look forward to:
- Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
- My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
- Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
- My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
- AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
- 6 months paid primary parental leave with no qualification period for permanent team members
Everyone has a place here
Our game brings people together, and we want our workplace to do the same.
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
Ready to play your part?
Applications close 24 July 2026.