First Nations Engagement and Project Lead

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

This is a critical role for the AFL industry and is responsible for supporting the development and delivery of strategies that promote First Nations engagement and inclusion within the AFL industry.

This role is dedicated to creating a pathway for First Nations players to transition from the game into the industry, aligning with the AFL’s First Nations Strategy, and is assigned to a First Nations AFL/AFLW past player.

The AFL considers that identifying as an Aboriginal or a Torres Strait Islander is a genuine occupational requirement for this position under s 28 of the Equal Opportunity Act 2010 (Vic). 

Key Relationships

• First Nations Advisory Committee (sub-committee of the AFL Commission)
• AFL and AFLW First Nations Players
• AFL Clubs, and industry representatives
• First Nations community organisations
• Government agencies
• AFL Senior leaders

A DAY IN THE LIFE OF

Key Accountabilities:

• Provide support on the strategic direction, advocacy, and advice across AFL functions to embed and advance the First Nations Strategy throughout the organisation.
• Support the reporting and monitoring of the various workstreams within the First Nations Strategy.
• Assist with partnership and engagement opportunities with AFL Clubs and First Nations players to champion initiatives that address racism and strengthen cultural safety, fostering inclusive environments within the AFL industry.
• Build and maintain strong, influential relationships with key internal and external stakeholders to drive the successful implementation of the AFL’s First Nations Strategy ensuring alignment with broader AFL priorities.
• Collaborate within the First Nations Engagement and Inclusion Team and partner with other AFL teams and stakeholders to support strategic priorities and contribute to day-to-day activities, ensuring alignment with organisational goals and delivering meaningful outcomes across the AFL.
• Provide project management support on the development and delivery of initiatives relating to cultural safety and awareness within the AFL industry, including education programs.
• Provide cultural leadership, advice and support to the AFL First Nations Network, fostering connection, collaboration and empowerment across the organisation.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Stakeholder Engagement: Ability to engage, influence and collaborate with a range of key stakeholders, internally and externally including corporate, not for profit and government sectors.
• Understanding of First Nation communities: Deep understanding and awareness of Aboriginal and Torres Strait Islander peoples, cultures and issues, and demonstrated ability to engage with key Aboriginal and Torres Strait Islander stakeholders and communities.
• Project Development and Delivery: experience of developing, implementing and directing First Nations and Inclusion programs that effect change.
• Getting stuff done: Ability to execute initiatives on time, within budget and to agreed KPIs.
• Communication skills: Excellent verbal and written communications skills, and a strong understanding of the role of communication in engaging people and communities.
• Understanding of AFL and its role in the community: Experience in the AFL industry, at Club, community or state level, or a deep understanding and connection to football. Proven ability in developing and managing football or related social programs.
• Be a change maker: Experience and ability to innovate, challenge convention and manage change.

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 14 December 2025