Head of Cultural Diversity Engagement and Growth

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

This role will own and drive the AFL Cultural Diversity Strategy.  The scope of the role extends to fans, participation, media and broadcast, workforce, talent and AFL Club community engagement and diversity of playing lists in AFL/AFLW.  The outcomes will form a key input into achieving the AFL’s goals of 10m fans and 1m registered participants.

A DAY IN THE LIFE OF

Key Accountabilities:

• Provide strategic direction, advocacy, and advice to functions across the business as they relate to the Cultural Diversity Strategy  
• Ensure a consolidated and integrated approach to the various workstreams within the strategy
• Develop and implement a CALD workforce strategy in line with functional priorities – including a detailed recruitment, induction and on boarding plan
• Support Game Development in ensuring the CALD Action Plans have appropriate community engagement and endorsement
• Partner with Corporate Affairs and Government relations on representation at relevant working groups and forums, additionally seeking out funding opportunities for program development and delivery
• Ensure pathways for players, coaches, umpires and volunteers in Game Development and Talent are appropriately designed, resourced and reviewed
• Working with AFL media to implement cultural diversity campaigns, storytelling and marketing strategies
• Engage broadcasters and media to drive exposure and visibility of CALD promotions and develop culturally diverse talent in broadcast
• Work with AFL clubs to promote and activate Cultural Heritage series to maximise reach and impact

OUR IDEAL TEAM MEMBER

Core competencies:

• Strong knowledge, experience and understanding of diversity, communities and cultures
• Demonstrated ability to communicate and negotiate across culturally diverse groups
• Ability to influence a diverse range of stakeholders
• Detailed knowledge and understanding of inclusion and diversity
• Strong leadership and relationship management across a geographically diverse team
• Ability to innovate, challenge convention and manage change

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 15 May 2025