Product Manager - AFL Clubs

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Product Manager – AFL Clubs is a strategic role tasked with influencing, evolving, and enhancing the digital fan and member experience for the AFL’s 18 clubs. Reporting to the Group Product Manager, you will act as the primary liaison between AFL Digital and club stakeholders, ensuring the delivery of innovative and fan centric digital products. You will play a key role in aligning club digital products with broader AFL digital initiatives, ensuring seamless integration with key systems such as SSO, customer data, rewards, and subscriptions.

A DAY IN THE LIFE OF

• Strategic Liaison, Communication & Advocacy:
  • Cultivate and maintain strong relationships with Clubs as the primary point of contact between AFL Digital and club stakeholders
  • Translate the AFL’s strategic vision into actionable product initiatives tailored for clubs’ digital offerings
  • Advocate for the digital needs of AFL Clubs and their fans across all platforms
  • Advise on broader digital strategy matters, such as third-party integrations, Clubs digital operations support, and digital commercialisation
• Product Strategy & Roadmap:
  • Drive the development, enhancement, and evolution of the club digital experiences, ensuring that product strategies align with the AFL’s overarching vision as well as with club-specific needs
  • Collaborate with internal stakeholders - including AFL Product Managers, Project Manager, Business Analyst and Digital Operations, CX/UX, Product Analytics and Commercial teams - to optimise the digital fan experience based on insights, research and operational efficiency
  • Develop a formalised, collaborative product idea flow and prioritisation process across the club network
  • Collaborate closely with external vendors to manage the product backlog and coordinate the delivery of new initiatives and features

OUR IDEAL TEAM MEMBER

• Proven, relevant Digital Product Management experience, preferably with a background in consumer facing products and/or customer experience (CX)
• Demonstrated success in managing complex stakeholder relationships and navigating diverse organisational structures and needs
• Experience in digital product monetisation, multiplatform prioritisation, and data driven decision-making
• Familiarity with agile, scrum, or similar methodologies, along with experience in managing cross functional projects
• Strong experience in using product analytics for decision-making
• Excellent negotiation, communication, and relationship management skills
• Deeply understands customer experience from a product management perspective, always thinking about the user to create seamless, engaging, and value-driven digital experiences
• A strategic thinker and problem solver with the ability to drive consensus among varied stakeholders
• Excited about representing the needs of passionate club fans, members and stakeholders to continuously drive enhanced digital fan engagement
• Comfortable with data analysis and using insights to drive product decisions

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 21 March 2025