Project Manager

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Australian Football League (AFL) is at the forefront of revolutionising the fan experience, with a strategic vision to deliver seamless and integrated digital engagement for millions of fans. We are committed to innovation, and are embarking on an ambitious program of cross-functional initiatives spanning digital platforms, technology delivery, and data-driven capabilities. We are seeking an experienced Project Manager with a passion for leading complex, cross-functional initiatives and driving outcomes across digital, technology, and data domains. This role is critical in ensuring strong coordination between internal teams and external partners, enabling the successful delivery of projects that enhance the fan experience and support the AFL’s broader strategic objectives.

Please note this is a 6-month max-term role until end of October 2026. 

YOUR ROLE AND IMPACT

As a Project Manager, you will represent Digital Product and be responsible for overseeing milestones, delivery, and ensuring internal AFL stakeholders and external parties (including Telstra, external vendors, agencies) remain on-track for the delivery of the following projects (including but not limited to):

• Customer Data Platform across AFL and Clubs
• Consent Management Tool Integration
• Ticketmaster Integration
• Ticketing Enhancements and Joint Partnership Roadmap Development
• Vertical Video App Integration

Please let us know if you have any experience with similar projects. Your knowledge, leadership and organisational skills will be crucial in ensuring the timely and successful execution of these projects.

KEY RESPONSIBILITIES

• Milestone Management: Define, track, and manage project milestones to ensure timely delivery.
• Stakeholder Coordination: Collaborate with internal AFL stakeholders (such as product, data, commercial and content) and external partners (Telstra, external vendors, agencies) to keep all parties aligned and on track.
• Project Delivery: Oversee the delivery of the project, ensuring it meets the quality standards and objectives set by the AFL.
• Communication: Maintain clear and consistent communication with all stakeholders, providing regular updates on project status, risks, and issues.
• Risk Management: Identify potential risks and issues early, and develop mitigation strategies to ensure project success.
• Documentation: Ensure all project documentation is up-to-date, including project plans, status reports, and post-project reviews.

 ABOUT YOU

• Proven experience in project management, particularly in delivering digital products and technology platform enablement.
• Your background may be in digital product, business analysis or project management but you exhibit a strong desire to keep stakeholders informed, wrangle calendars and meet ambitious delivery targets.
• This dot point is to check your attention to detail, please include a cover letter explaining why this role, why now and why the AFL? We want to learn about you and why you want this job, not just see a resume.
• Strong leadership skills with the ability to manage cross-functional teams and navigate complex partner ecosystems.
• Exceptional organisational skills, with the ability to manage multiple tasks and priorities effectively.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Proactive and solution-oriented, with a strong ability to tackle challenges and drive projects to successful completion.

Why Join Us?

• Be a part of a visionary organisation that values innovation and fan-centric experiences.
• Contribute to a strategic initiative with the potential to redefine sports engagement on a global scale.
• Work within a dynamic team that's at the heart of digital transformation in Australian sports.

Are you ready to play a defining role in shaping the future of fan engagement for Australia's premier sport? If you have the drive and the expertise to elevate our apps and websites to new heights, we would love to hear from you.

Apply now to become the Digital Project Manager at AFL and help us connect every fan to the game they love.

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts

Applications Close: 19 March 2026