Senior Digital Producer
Date: 13 Jul 2026
Location: Melbourne, Victoria, AU
Company: Australian Football League
Join the team shaping the future of Australia’s game.
This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
The opportunity
The Senior Digital Producer plays a critical role in delivering outstanding digital experiences that help fans connect more deeply with Australia’s game. Working at the intersection of audience engagement, digital innovation and commercial outcomes, this role helps shape how the AFL delivers content, products and experiences across its digital ecosystem.
As a key member of the Digital Operations team, you will lead the planning, prioritisation and delivery of digital initiatives across AFL platforms. Partnering closely with Product, Technology, Commercial, Marketing and Content teams, you will translate business needs into scalable digital solutions while ensuring high-quality execution, operational excellence and continuous improvement.
This is an opportunity to combine strategic thinking with hands-on delivery leadership in a fast-paced environment where your work directly contributes to fan growth, engagement and digital performance.
What you’ll own
You’ll play a central role in ensuring AFL digital products and experiences are delivered efficiently, effectively and with the fan at the centre of every decision.
You’ll add value through:
- Leading the intake, prioritisation and delivery of digital requests across the business, balancing fan, commercial and operational needs
- Delivering campaigns, features and enhancements across web, app, email and emerging digital platforms
- Overseeing the day-to-day operation of AFL digital products to ensure reliability, quality and consistency
- Partnering with stakeholders across Commercial, Marketing, Clubs, Product and Technology to provide clear delivery pathways and practical advice
- Translating complex requirements into clear, scalable delivery plans and solutions
- Supporting workforce planning, recruitment, onboarding and training for seasonal and casual digital team members
- Assisting with rostering, shift coverage and monitoring workforce capacity and capability requirements
- Identifying delivery risks, operational challenges and improvement opportunities, and driving effective resolution
- Leading continuous improvement initiatives across digital production processes, workflows and documentation
- Optimising digital experiences to support audience growth, engagement and commercial performance
- Using analytics, insights and emerging technologies to inform decisions and improve outcomes
- Leveraging technology and AI to enhance efficiency, innovation and the delivery of digital initiatives
What you’ll bring
- 5–8+ years’ experience in digital production, digital delivery or product-focused environments
- Proven experience delivering complex digital initiatives across multiple channels
- Experience working with enterprise CMS platforms and managing digital ecosystems spanning web, app, email and social channels
- Strong ability to prioritise competing demands and make sound delivery decisions in fast-paced environments
- Excellent stakeholder management skills, with the confidence to influence and challenge constructively
- Strong planning, organisation and communication skills, with the ability to simplify complex information
- Experience working within agile or cross-functional delivery teams
- Demonstrated problem-solving capability and a proactive approach to identifying and resolving issues
- Experience using analytics and insights, including tools such as Google Analytics, to optimise performance
- Understanding of SEO, personalisation and digital marketing practices
- Awareness of emerging digital trends, technologies and opportunities
- A collaborative approach, sound judgement and a commitment to continuous improvement
Why you’ll love being on our team
At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.
What you can look forward to:
- Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
- My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
- Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
- My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
- AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
- 6 months paid primary parental leave with no qualification period for permanent team members
Everyone has a place here
Our game brings people together, and we want our workplace to do the same.
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
Ready to play your part?
Applications close 24 July 2026.