Stadium Attractions & Tenancies Lead

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Stadium Attractions & Tenancies Lead is responsible for the end-to-end commercial performance, operational readiness, and strategic growth of Marvel Stadium’s attractions and tenancies portfolio.

This role leads the development, launch, and ongoing optimisation of major stadium attractions, ensuring they operate as safe, premium, and financially sustainable experiences aligned to the Marvel Attractions brand.

Working closely with internal teams, partners and suppliers, the role establishes attractions as a core pillar of Marvel Stadium’s 365-day destination strategy.

A DAY IN THE LIFE OF

Leadership & Portfolio Management

• Lead the strategic and operational management of the Attractions portfolio
• Establish high-performance, guest-focused operating standards
• Contribute to department and precinct leadership forums
• Lead capability development within the attractions and broader team
• Proactively upskill on latest attractions trends and emerging global products

Attraction Development & Launch

• Lead the commercial end-to-end delivery of new attractions from concept to launch
• Identify, build and manage operating models, aligned to best practice and KPIs
• Manage feasibility, business cases, and implementation plans
• Coordinate internal and external stakeholders to ensure readiness
• Oversee testing, soft launches, and continuous improvement

Commercial & Revenue Management

• Own attraction P&Ls and financial performance
• Drive pricing, yield management, and packaging strategies
• Develop bundled offerings with events, functions, dining, and precinct products
• Identify and pursue ancillary revenue opportunities

Experience & Brand Delivery

• Ensure all attractions reflect Marvel Stadium and AFL brand standards
• Champion exceptional guest experience and safety
• Support service design and journey mapping

Partnerships & Integration

• Work closely with the Partner Integration Manager to embed AFL & Stadium partners
• Support sponsorship and licensing initiatives
• Develop co-branded experiences
• Identify new commercial integration opportunities with Stadium Attractions

Performance & Governance

• Develop operating dashboards and KPIs
• Provide regular performance reporting
• Support budgeting and capital planning
• Ensure all attractions meet safety, regulatory, and risk standards

OUR IDEAL TEAM MEMBER

Mandatory

• Minimum 5+ years’ experience in partnerships, business development or commercial roles
• Demonstrated success in high-value deal acquisition
• Strong negotiation and stakeholder management capability
• Advanced commercial and financial acumen
• Excellent communication skills

Desirable

• Experience in sport, tourism, hospitality or entertainment partnerships
• Tertiary qualification in Business, Marketing or Legal

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 20 March 2026