TikTok and Snapchat Producer

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Date: 14 Aug 2026

Location: Melbourne, Victoria, AU

Company: Australian Football League

 

Join the team shaping the future of Australia’s game.
 
 
This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football.
 
Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
 
 
 
The opportunity
 
If you're the person sending the latest TikTok trend to your group chat before anyone else has seen it, this could be the role for you.
 
As our TikTok and Snapchat Producer, you'll create content that connects AFL and AFLW fans with the moments, personalities and stories that make footy great.
 
From match days and player access to cultural trends and viral formats, you'll help shape content that feels fresh, entertaining and built for the next generation of fans.
 
You'll need to think quickly, trust your instincts and know what works on social before everyone else does.
 
 
What you’ll own
 
You’ll help bring AFL and AFLW stories to life through content that feels native to TikTok and Snapchat, moves quickly with the moment and reflects the standards of the AFL brand.
 
You’ll add value through:
 
  • Creating, editing and publishing short-form vertical content for AFL TikTok, AFLW TikTok and AFL Snapchat, tailored to each platform’s audience, format and tone
  • Capturing behind-the-scenes content at AFL and AFLW matches, events, campaign shoots and relevant football moments, noting flexible working across evenings and weekends may be required
  • Monitoring TikTok and Snapchat trends, creator behaviours, platform updates and emerging content styles, then identifying relevant opportunities for AFL content
  • Supporting the planning and scheduling of TikTok and Snapchat content, including ideas, assets, concepts and publishing rhythm
  • Working with the AFL and AFLW Social Leads and broader social team to support match days, major football moments, campaigns, announcements and fan engagement priorities
  • Filming and editing content using mobile-first tools, native platform features and approved AFL workflows
  • Coordinating captions, tags, thumbnails, publishing details and simple approvals so content is accurate, accessible where required and ready to go live
  • Repurposing or adapting TikTok and Snapchat content for other AFL platforms where appropriate, with care for the audience and channel
  • Maintaining account hygiene across TikTok and Snapchat, including profile presentation, saved drafts, asset organisation, publishing standards and platform best practice
  • Supporting community and content monitoring by identifying audience reactions, potential risks, errors or sensitive matters and escalating them through the right channels
  • Reviewing basic performance insights, fan response and content patterns to help improve future ideas, formats and execution
  • Applying sound judgement when producing content, including awareness of AFL brand standards, permissions, privacy, child safety expectations and escalation pathways
 
 
What you’ll bring
 
  • Some experience creating short-form social content through work, study, sport, media, volunteering or personal content projects
  • Strong understanding of TikTok and Snapchat, including native formats, trends, audience behaviour and what makes content feel authentic on each platform
  • Ability to film and edit simple, engaging vertical content using mobile-first tools, platform features and basic editing workflows
  • Good judgement in live or fast-moving environments, including knowing what is appropriate to capture, publish or escalate
  • Strong attention to detail across captions, tags, thumbnails, content quality, account presentation and publishing accuracy
  • Clear communication skills and the ability to work collaboratively with social, content, media, marketing and match day stakeholders
  • Awareness of brand, privacy, permissions, safety and escalation considerations when creating and publishing content
  • Ability to obtain and maintain a valid employee Working with Children Check

 

 

Success Measures

 

  • TikTok and Snapchat content is delivered consistently, on time and to an appropriate standard for each platform.
  • Match day, event and behind the scenes content helps fans feel closer to AFL and AFLW moments.
  • Content ideas reflect relevant platform trends while remaining suitable for the AFL brand and audience.
  • Publishing details, captions, tags, thumbnails and account presentation are maintained with care and accuracy.
  • Achieve growth in TikTok followers, increasing engagement and reach within key fan segments.
  • Increased and repeat audience engagement on Snapchat.
  • The role contributes to smooth content delivery by working effectively with the Social Lead, social team and relevant internal stakeholders.
  • Content risks, errors or sensitive matters are identified early and escalated appropriately.
  • Use technology and AI to continuously improve how work is delivered, supporting more efficient, effective and innovative outcomes aligned to our Game Plan.
 
 
Why you’ll love being on our team
 
At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.
 
This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.
 
What you can look forward to:
 
  • Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
  • My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
  • Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
  • My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
  • AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
  • 6 months paid primary parental leave with no qualification period for permanent team members

 

 

Everyone has a place here
 
Our game brings people together, and we want our workplace to do the same.
 
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
 
Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
 
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
 
 
Ready to play your part?
 
Applications close 28 August 2026