VIP Accounts Executive

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

As the VIP Accounts Executive you will oversee the AFL’s VIP Client Program across both AFL and Marvel Stadium’s premium membership and hospitality portfolios. This role is responsible for the development and execution of end-to-end client engagement plans, ensuring a high standard of service across all touchpoints - including match-day experiences, gifting, and exclusive events.

Beyond client retention, you will play a pivotal role in the broader growth strategy, collaborating with the Corporate Sales and Premium Memberships teams to identify and secure new business opportunities across the AFL and Marvel Stadium’s hospitality portfolio.

A DAY IN THE LIFE OF

Key Accountabilities:

• Oversee the delivery of core premium products to ensure all service standards are met or exceeded.
• Manage the execution of bespoke match-day engagement and hosting for VIP accounts.
• Manage the development of annual renewal strategies with a primary focus on client retention.
• Identify opportunities for portfolio growth and account upsell within the existing VIP base.
• Co-create exclusive non-match-day events and hospitality offerings tailored to the VIP portfolio.
• Contribute to the broader commercial strategy by supporting the Sales and Premium Memberships teams in new business acquisition.
• Collaborate on the development of specialized marketing and communication assets specifically for the VIP audience.
• Foster a client-centric culture within the team, promoting a deep understanding of VIP expectation.
• Capture and share insights regarding the evolving needs of the VIP cohort to inform future product development.
• Partner with the Marvel Stadium Marketing team to ensure all VIP experiences align with the broader marketing and brand strategy.
• Facilitate the integration of internal AFL and stadium partners into the VIP program ecosystem as they join.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Minimum 2 - 3 years in a business development and/or account management role;
• Track record of delivering on commercial & sales targets along with other commercial metrics.
• Demonstrated ability to forge strong, sustainable client and stakeholder relationships
• Exceptional interpersonal, written and verbal communication skills
• Proficient in the use of Microsoft Office suite and CRM systems Excel, Word and PowerPoint
• Strong passion for the AFL competition

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• Thrive Days – utilise 4 Thrive Days (1 per quarter) with a bonus of $100 to spend on that day to contribute to something that positively impacts your wellbeing
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 4 April 2026