Participation Coordinator
Date: 8 Oct 2026
Location: Moorabbin, Victoria, AU
Company: Australian Football League
Join the team shaping the future of Australia’s game.
This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football.
Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
The opportunity
Help more people discover, enjoy and stay connected to Australian football.
As Participation Coordinator, you will attract, support and retain participants across NAB AFL Auskick, Community Football, School Football and alternate formats. Working with schools, clubs, leagues and community partners, you will coordinate quality programmes that grow participation and create positive pathways into the game.
What you’ll own
You will coordinate participation programmes and build strong relationships that support quality delivery, sustainable growth and positive participant experiences.
You’ll add value through:
- Managing relationships with AFL Victoria, Auskick Coordinators, School Ambassadors, AFL Clubs, community groups, leagues and clubs
- Coordinating the delivery of NAB AFL Auskick, with a focus on programme quality and participation growth
- Recruiting and supporting Auskick Coordinators
- Working with teachers, schools and programme stakeholders to grow the School Ambassador network
- Supporting the training and education of casual staff delivering AFL programmes
- Coordinating school programme bookings and delivery across key participation segments
- Supporting School Football pathways and helping more participants connect with the game
- Delivering Footy4Fun to support the transition and retention of community football participants
- Growing participation in new and emerging markets and engaging diverse communities
- Aligning player appearances with programme activity to support participant growth and retention
- Contributing to key projects and the success of the broader team
What you’ll bring
- One to two years’ experience in a similar role or field
- Strong customer service and relationship management capability
- Well-developed written and verbal communication, interpersonal, presentation and negotiation skills
- The ability to negotiate, mediate and resolve competing interests constructively
- Demonstrated ability to work towards and achieve targets
- Strong planning and administration skills, including experience using Microsoft software
- The ability to establish priorities and coordinate multiple tasks to achieve objectives
- A collaborative approach and the ability to contribute diverse thinking and ideas
- The capability to support change and take initiative in a fast-moving environment
- A degree in Sports Management, Business or a related field, or equivalent experience, is desirable
- Knowledge of AFL Victoria development programmes and their impact on the sports industry is desirable
Why you’ll love being on our team
At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.
This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.
What you can look forward to:
- Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
- My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
- Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
- My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
- AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
- 6 months paid primary parental leave with no qualification period for permanent team members
Everyone has a place here
Our game brings people together, and we want our workplace to do the same.
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box. If this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.
Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.
Ready to play your part?
Applications close 16 October 2026