Programs Lead - NSW/ACT

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Programs Coordinator (AFL Nines) is responsible for the end-to-end delivery and operations of four year-round AFL Nines competitions across Greater Sydney: Bat and Ball (Moore Park), Lane Cove, Marrickville, and Narrabeen. 

The role focuses on driving the recruitment and retention of teams across all competitions, while continually enhancing and elevating the game-day experience to support sustained growth and engagement. The successful candidate will also provide administrative support and assist in the setup and delivery of Spring competitions, with a specific focus on new club-delivered programs. 

A DAY IN THE LIFE OF

• Drive the recruitment and retention of teams across Greater Sydney AFL Nines competitions  
• Enhance and elevate the player experience at all assigned competitions  
• Provide troubleshooting support for all PlayHQ and Play.AFL issues, liaising with national product leads and customer service teams to ensure timely resolution  
• Monitor and implement new PlayHQ centre requests for AFL Nines competitions across NSW/ACT  
• Support PlayHQ centre setup for new seasons, ensuring all centres maintain accurate and up-to-date data  
• Lead and manage Greater Sydney AFL Nines Competition Managers to deliver high-quality competitions and uphold delivery standards  
• Oversee AFL Nines signage, umpire uniforms, and equipment across NSW/ACT 
• Assist regional teams in preparing and delivering club-based AFL Nines competitions, including registration readiness  
• Support the recruitment, training, and ongoing development of AFL Nines umpires  
• Coordinate AskNicely surveys and provide insights and feedback to participation teams  
• Support growth of AFL Nines outside of the traditional year-round competition format, i.e. one day events, corporate days, etc. 
• Contribute to broader program and business priorities as required 

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close:

28 April 2026