Marketing Coordinator - NSW/ACT

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Marketing Activation Coordinator is a hands-on role supporting marketing campaigns, promotional communications and activity across social media, content creation, digital platforms and campaign coordination. Working in a fast-paced and collaborative environment, you will thrive in building our local presence with a focus on across Greater Sydney and as required supporting the broader NSW/ACT marketplace.

Reporting to the Marketing Manager, Fan Hub, the Marketing Activation Coordinator will work closely with participation programs, community clubs, community stakeholders, and the broader AFL to implement locally relevant campaigns and grow local off-channel communities, activate volunteer networks, and produce off-channel content to grow awareness, engagement and participation, fostering connection to, and love, for Australian Football.

Reports to: Marketing Manager

Direct Reports:

• N/A

Job Profile

• Support the planning and delivery of local marketing initiatives and campaigns across Greater Sydney, with a strong focus on Western Sydney and priority junior clubs.
• Capture, produce and distribute content across platforms, such as Meta, WhatsApp and Salesforce Marketing Cloud ensuring authenticity and relevance for local audiences.
• Coordinate end-to-end campaign activity that supports participation and fandom growth, ensuring tasks are delivered on time and aligned to broader Fan Hub objectives.
• Work closely with the community club network and participation teams to drive local content, connecting to broader narratives and campaigns.
• Manage off channel social destinations including club and community pages to drive content engagement with participation products and build community.
• Monitor and report on performance of local content, social activity, and community engagement, sharing insights that support continuous improvement.
• Represent AFL NSW/ACT at community events and activations to support on the ground content capture, promotions, and brand presence.
• Manage the production and distribution of the monthly community social digest and contribute to broader communication touch points.
• Work hand-in-glove with the Sales team, and specialist roles such as video producer, digital communications and graphic design, to deliver participant to fan outcomes to grow the game in Greater Sydney.
• Ensure an always on approach to Western Sydney by identifying stories, opportunities, and community moments that reflect and grow love of the game.

Core Competencies

• Two to three years of experience in marketing, agency or account coordination, social media, or product coordination.
• Strong coordination skills with the ability to manage timelines, stakeholders, volunteers, and multiple content streams at once.
• Experience in community management with the ability to grow and nurture social media communities.
• Experience producing and distributing content across mobile platforms, tailored for local and community audiences.
• Experience managing or supporting off channel destinations including community and club social pages.
• Ability to brief, coordinate, and collaborate with designers, videographers, and digital specialists to deliver high quality content.
• Manage end-to-end delivery of localised campaigns to deliver fan, participation or crowd outcomes.
• Structured working style with the ability to balance day to day execution with longer term planning.
• Ability to deliver innovative, locally relevant content that increase awareness, participation, and affinity for Aussie Rules.
• Comfortable working in a fast-paced, evolving environment with an always-on approach to engagement.
• Class C driver's license
• Strong empathy for Western Sydney communities and an understanding of the region’s diversity.
• Attention to detail with a focus on delivering high-quality content.
• Flexible and adaptable, able to shift priorities to respond to local needs and opportunities.
• Self-motivated and able to work autonomously while collaborating effectively across teams.
• Creative and passionate about storytelling, content creation, and growing engagement with the game.
• Enthusiastic and energetic, with a genuine love for Australian Football and connecting communities to the sport.

Desirable

• Experience with Adobe Creative Suite, Canva, or other design platforms.
• Experience with Saleforce Marketing Cloud

• Skilled in recruiting, developing, and coordinating volunteers or community contributors.
• Experience connecting local content with broader campaigns to achieve participation or community outcomes.
• Knowledge of Australian Football, particularly at a community level.

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 11 January 2026