Participation and Fan Acquisition Officer

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The AFL Fan Hub encompasses a sales and marketing team working together to drive growth of the game in non-traditional football markets. The Fan Hub’s priority is to expand on the work of the GWS Giants, Sydney Swans and AFLNSW/ACT in Greater Sydney, with the intent to scale services and capability to other markets and Clubs over time.

Reporting to the Sales Manager, the Participation & Fan Acquisition Officer connects several growth initiatives in Greater Sydney with a dedicated event and customer service resource capability working in the Hubs contact centre focused on specific areas/regions.  With a primary focus on leaving no stone unturned to increase local awareness and interest to ultimately find and nurture new fans across the enquiry to participation to fan ecosystem, the Participation & Fan Acquisition Officer will be skilled in and enjoy events and community outreach. will also play an important role in driving attendance and supporting crowd build initiatives to Swans and Giants games, ultimately increasing the prospect and supporter pool to drive long term consumer outcomes.

A DAY IN THE LIFE OF

• Support the local sales calendar with a hands-on approach to growing an addressable database and finding new audiences and fans via outbound contact, events, activations and community outreach. 
• Manage the acquisition of new audience data at events and AFL activities to ensure appropriate customer journeys for target demographics.
• With the support of AFL NSW/ACT’s participation and community club network, identify and deliver events and activations that elevate the community club networks to enhance recruitment and retention. 
• Represent and grow the presence of AFL, Sydney Swans and GWS GIANTS profile within Greater Sydney, with a focus on Western Sydney markets. 
• Oversee the AFL match day presence at GWS GIANTS and Sydney Swans fixtures, introducing new fans to elite content that inspires fandom. 
• Supported by casual staff, uplift contact centre operations that reduce participation churn and increase transition between products and/or to additional fan outcomes. 
• Creation of training and development calendar for 12 x casual Participation and Fan Acquisition Officers to maintain highest standard of delivery across events and contact centre operations. 
• Work with Education Specialists with AFL NSW/ACT Schools and Community Connect model to drive opportunities for involvement in AFL content.

OUR IDEAL TEAM MEMBER

• Understand of event management operations and processes
• Excellent organisation skills and ability to work in a fast paced environment
• Ability and confidence to sell, both in person and over the phone.
• Experience in delivering exceptional customer service
• Excellent communication skills, written and verbal, with the ability to work collaboratively across teams and locations 
• Knowledge and understanding of the Western Sydney and Greater Sydney region

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close:

22 March 2026