Reporter - NSW

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

As Reporter, you’ll be responsible for creating compelling content across all of AFL Media’s publishing platforms including day to day news, analysis, features and commentary.

We’re looking for someone who can deeply engage fans of all levels in NSW and ACT, and those around the country who support Sydney-based teams. As well as covering the AFL and AFLW, this role will also cover grassroots footy and the growing fan-base in this emerging market. 

The successful candidate will have a passion for storytelling in a digital-first environment, and be comfortable working independently and as part of the broader editorial team. This role is based in Sydney.

We will be closed for our annual closure period from December 22 2025, returning January 12 2026. Over this closure period, applications will not be responded to during this time.

A DAY IN THE LIFE OF

• Source and create compelling content that can span text, audio and video formats
• Break exclusive news stories from across AFL and AFLW in NSW and the broader league
• Develop relationships to allow for storytelling uncovering the personalities behind the game
• Attend matches, press conferences, training on a regular basis across both AFL clubs in NSW
• Meet filing guidelines for written content with regard to brief, style, deadlines, word lengths and writing quality across AFL.com.au and the AFL App
• Be creative in the presentation of your work, particularly with the use of vision and graphics
• You must be just as comfortable filing quickly and cleanly from press conferences and matches as you are producing long-form analysis and features
• Produce unique storytelling focused on grassroots and fans in an emerging football market
• Independently generate and pitch unique news and content ideas to the broader team

OUR IDEAL TEAM MEMBER

• At least 3 years’ reporting experience in a major multi-platform organisation
• A deep understanding and appreciation of Australian football, both AFL and AFLW
• A strong track record of producing clean, compelling copy to tight deadlines
• Demonstrated ability to work on camera on location and in studio under deadline pressure
• A strong and demonstrated record of working independently and generating unique content, including breaking news exclusives and long-form features
• A desire and proven ability to create content exploring the intersection of football and popular culture
• Willingness to collaborate with other AFL Digital teams on content briefs
• Work closely with AFL Social team to promote and support content
• Willingness to work irregular hours including weekends and nights as required

Desired:

• An appropriate tertiary qualification or relevant training within a major news organisation
• Video editing skills or experience in the production of visual news content
• Ability to tell stories in audio format – podcast, radio, and other relevant platforms
• Strong understanding of digital publishing of text, video and images
• Multiple contacts in the AFL industry
• Knowledge of new and emerging digital media products

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 11 January 2026